• No class - snow day!

• How class will work during the COVID-19 pandemic. Required Viewing. (3:48)
• Assignments, Points, Group Work, and Microsoft Teams. Required Viewing. (9:17)
• A Brief History of Marketing. Required Viewing. (22:30)

• MLK Holiday, no class

• Chapter 1 (ver. 2) - An Overview of Marketing. Required Viewing. (1:06:30)
• Chapter 1 (Part 1) - An Overview of Marketing Optional Viewing. In-class lecture. (1:14:00)

• MKTG 3230 - Chapter 2 - Strategic Planning for Competitive Advantage (Part 1) Required Viewing. (57:14)
• The Marketing Mix - AKA the "4P's of Marketing" (ver. 2) Required Viewing. In-class lecture. (21:29)

• MKTG 3230 - Chapter 2 - Strategic Planning for Competitive Advantage (Part 2) Required Viewing. (57:14)

• Chapter 3 - Ethics and Social Responsibility Required Viewing. (1:11:02)
• Chapter 3 - Ethics and Social Responsibility (ver. 2 enhanced audio) Optional Viewing. In-class lecture. (1:13:21)
• When Green Marketing goes bad (fixed audio) Optional Viewing. (4:22)

• MKTG 3230 - Chapter 4 - The Marketing Environment (Part 1) Required Viewing. (1:10:54)
• Note: Stop the video at 1:30. Remember where the video ends, and we will pick it back up next class period.
• The last 15 minutes of class are dedicated to finding group members or group project discussion. If you want
  to find a group in a face-to-face environment, do it now. Or, if your group wants to discuss project ideas, you
  can do it now. Feel free to chat/voice call/video call me over Microsoft Teams if you want to run an idea by me
  or have questions.

• Finish watching this video from last class period. Pick back up where you left off last time. Required Viewing.
• MKTG 3230 - Chapter 4 - The Marketing Environment (Part 2) Required Viewing. (29:57)
• The External Business Environment Required Viewing. (21:01)

• MKTG 3230 - Chapter 5 - Developoing a Global Vision Required Viewing. In-class lecture. (1:14:11)
• Shopping for Japanese Toilets (Dr. Upshaw's compilation) Optional Viewing. (8:37)

• Mardi Gras break - no classes

• MKTG 3230 - Chapter 6 - Consumer Decision Making (Part 1) Required Viewing. In-class lecture. (58:57)

• Study this chapter at home!

• Review for Test #1 Required Viewing. (20:40)
• This will be a short lesson. After the video, feel free to contact me about any questions.
• Use the extra time today to get started studying for your test. My tests are neither easy not "super" hard. But, if you don't study and read the text a lot, it won't go well. Most people that put the time into studying do ok.

Test #1 - Chapters 1-7 - Monday, February 22, 2021

• Test #1 is today. You will have the entire class period.
• If you prefer, you can take the test with the NSU Testing Center at any time this week, BUT you will need to schedule the exam least 24 hours in advance. (I recommend a full 48 hours in advance.)
• If you take the test in class, bring your *fully charged* laptop or tablet to class with a charging cable (just in case you need to plug-in.) The student worker, I, and Dr. Penrod will all play a role in proctoring the exam.
• I *DO NOT* have spare laptops, which is why some of you may want to use the NSU Testing Center. However, I will ask Dr. Penrod if he has any that he can bring to class. If you are having trouble getting a laptop or device to take the test on, let me know.

• Chapter 8 - Segmenting and Targeting Marketings (Part 1) Required Viewing. In-class lecture. (1:04:32)

• Tentative Part A due date.

• Chapter 8 - Segmenting and Targeting Marketings (Part 2) Required Viewing. In-class lecture. (1:01:08)

• Chapter 9 - Marketing Research (Part 1 - including Conan) Required Viewing. (1:11:01)
• Chapter 9 - Marketing Research (Part 1 - w/o Conan) Optional Viewing. If the above video does not work, use this one and then the one below it. (1:01:08)
• Conan O'Brien visits Taco Bell (Marketing Research and Product Development related) Optional Viewing. (9:40)

• Chapter 10 Product Concepts (Part 1) Required Viewing. In-class lecture. (58:26)

• Chapter 11 - Developoing and Managing Products Required Viewing. (53:49)
• Columbus, Ohio - America's Test Market Optional Viewing. (4:57)

• Chapter 12 - Services and Nonprofit Organizational Marketing Required Viewing. (1:12:48)

• Study at home.

Test #2 - Chapters 8-13 - Wednesday, March 17, 2021

• Chapter 14 - Retailing Required Viewing. (1:16:11)
• Self-Service Technologies (snippet) Optional Viewing. (3:59)

• Chapter 15 - Marketing Commnications Required Viewing. (1:11:55)

• Study at home.

• Chapter 16 - Advertising, Public Relations, and Sales Promotions - Required Viewing. (1:11:51)

• Chapter 17 - Personal Selling and Sales Management - Required Viewing. (1:06:07)

• .

• .
• Note: To give you folks a break, I *may* remove Chapter 19 from the test.
• However, if I do, you will still be responsible or the Chapter 19 quizes, and it will still be in the Test #3 practice test questions.

Test 3 - Chapters 14-18 - Wednesday, April 14, 2021

• Feel free to call me on Microsoft Teams with questions about Part C or the presentation.
• I will log into WebEx (see the link at the top of this page) at classtime (2:00) to answer any questions.
• This week and next week, we will not have our regular class. Instead, the classroom will be open for you to use to record your presentations if you wish. If you need help using the equipment, the student worker can help or you can Teams call me to ask about how to use it.
• If you have concerns or questions about your grade, this is probably a good day to give me a call and let's talk or have a conference about it. I will try to post updated class averages today.

• Due to COVID-19, presentations will be submitted online. Please see the course Moodle site for directions.

• Due to COVID-19, presentations will be submitted online. Please see the course Moodle site for directions.

• Due to COVID-19, presentations will be submitted online. Please see the course Moodle site for directions.

• All Part C's due by 11:55pm

• Friday, April 30 is the official last day of regular classes.
• Final Exams start on Saturday, May 1 and end on Thursday, May 6.
• The (optional) final exam in this class is from 5:30 to 8:00pm on Wednesday, May 5. Graduating seniors who wish to take it should make arrangements with me to take it early.
• Final grades for *graduating* students must be submitted by 4:00pm on Thursday, May 5.

Thanksgiving Break - Monday, November 23, through Friday, November 27, 2020 - No class this week.

• Thanksgiving Break - No class this week.

• All Part C's due by 11:55pm Monday night

• In-class presentations

• In-class presentations (continued)

Final Exam (optional) - Thursday, December 10, 2020

• Final Exam (optional) 11:00-1:30